Conference Papers

Building Mobile Apps that Impact – by Yannick Lefang (pdf, 12 pages, 1.08MB – online)
Can Technology Transform MR – by Dr Karanja (xps, 12 pages, 565KB)
Digital Battle – by Ruth Kariuki (pdf, 8 pages, 703KB)
Digital Impact – by Naftali Waburi (pdf, 12 pages, 1.31MB)
Digital Revolution – by George Bodo (pdf, 19 pages, 500KB)
Digital Transformation – by Esther Gacicio (pdf, 18 pages, 1.62MB)
Future of Research – by Soumya Saklani (pdf, 26 pages, 1.14MB)
Internet of Things – by Tabitha Wambua (pdf, 18 pages, 2.36MB)
Kantar Public Affairs Methods – by Melissa Baker (pdf, 25 pages, 833KB)
M-KOPA Pioneering Wireless Evolution – by Yesse Oenga (pdf, 10 pages, 1.24MB)
Quality Research Ethics – by Althea McCourt (pdf, 19 pages, 1.73MB – online)
The Connected Consumer – by Richard Wanjohi (pdf, 9 pages, 304KB)
The Evolving Online Ecosystem In Africa – by Daniel Omollo (pdf, 19 pages, 1.50MB)
Whither Qualitative Research? (pdf, 19 pages, 478KB – online)
Will Traditional Market Research Survive? (pdf, 25 pages, 2.6MB – online)

Africa Travel Trends into Kenya – by Michael Riungu & Boniface NgahuDocument Type: PDF File | Size: 3,757KB
African Middle Class; A Misconstrued Reality – By Janet RaguiDocument Type: PDF File | Size: 1,658KB
Demystifying the African Middle class Income Bracket – By Samuel Muthoka Document Type: PDF File | Size: 2,432KB
Evidence of the Ethiopian Middle Class – By Mikreab AdugnaDocument Type: PDF File | Size: 17,698KB
Introduction to Kenya Audience Research Foundation – By Vivien MarlesDocument Type: PDF File | Size: 2,478KB
MR In Helping Clients To Understand The African Middle Class – By Joy UyanwuneDocument Type: PDF File | Size: 2,781KB
The Realities of Kenyan Consumers in our Middle Class Economy – By Paul OmondiDocument Type: PDF File | Size: 2,177KB
The African Middle class; Challenging the Definition – By Maryann MugoDocument Type: PDF File | Size: 1,857KB
The Growth of Modern Trade – By Willy Kimani Document Type: PDF File | Size: 1,375KB
The Middle Class Consumer State of Mind – By Anita Isige & Samuel KamandeDocument Type: PDF File | Size: 927KB
The reality of the African Middle Class; Evidence around us – By Newton NjauDocument Type: PDF File | Size: 5,981KB
Understanding the Middle Class Through Mobile – By Patricia GithuaDocument Type: PDF File | Size: 1,319KB

MSRA Conference 2014 – Impact of the Westgate Attack – Margit Cleveland Document Type: PDF File | Size: 2,242KB
MSRA Conference 2014 – Big Data – Louis Otieno Document Type: PDF File | Size: 1,013KB
MSRA Conference 2014 – Electronic Data Collection – Why Pay – Stephen Aloo Document Type: PDF File | Size: 1,417KB
MSRA Conference 2014 – Eye Tracking Research Technology – Ruth Kariuki Document Type: PDF File | Size: 2,453KB
MSRA Conference 2014 – Futures of Technology in Africa – Jasper Grosskurth Document Type: PDF File | Size: 1,918KB
MSRA Conference 2014 – Google Presentation – Joe Mucheru Document Type: PDF File | Size: 2,285KB
MSRA Conference 2014 – Market research robots – Julia Wanderi & Nicholas Muraguri Document Type: PDF File | Size: 1,719KB
MSRA Conference 2014 – Opportunities of NFC Technology in Research – Janet, Daniel, Robert Document Type: PDF File | Size: 1,032KB
MSRA Conference 2014 – Research through the eyes of technology – Michael Omondi Document Type: PDF File | Size: 2,161KB
MSRA Conference 2014 – SMS messaging technology to improve health outcomes – David Ojakaa Document Type: PDF File | Size: 98KB
MSRA Conference 2014 – Technology in Research – Amolo Ng’weno Document Type: PDF File | Size: 987KB
MSRA Conference 2014 – Technology in Communication Research – Charles Okanya Document Type: PDF File | Size: 888KB

Another Use For Your Cell Phone By Jane Delorie Document Type: PDF File | Size: 1,894KB
Application of Neuroscience in Print Testing By Mary Kemunto Document Type: PDF File | Size: 3,604KB »
Changes in Civil Society Research By Walter Nyabundi Document Type: PDF File | Size: 127KB
Citizen Journalism in Shaping Media Consumption By Shaban Muhadia Document Type: PDF File | Size: 191KB
Conference Presentation 2013 By Timothy Chege Document Type: PDF File | Size: 1,091KB
Customer Satisfaction in Retail by Julius Maoga Document Type: PDF File | Size: 152KB
Effects of Technology to Market Research Trends and Consumers by James Macharia Kimani Document Type: PDF File | Size: 251KB
Innovations in Agricuture – Implementation and Research by Geoffrey Kimani Document Type: PDF File | Size: 1,807KB
Media Monitoring in the New Age By Tom Mzungu Document Type: PDF File | Size: 2,140KB
Mobile Phone usage at the BoP by Angela Crandall and Jasper Grosskurth Document Type: PDF File | Size: 4,801KB
MSRA 2013 – ESOMAR Industry Report By Margit Cleveland Document Type: PDF File | Size: 1,563KB
MSRA 2013 POST CONFERENCE REPORT Document Type: PDF File | Size: 2,706KB
New Trends in Qualitative Research Methodology By Ruth Kariuki Document Type: PDF File | Size: 1,170KB
Technology – The Driver of Market Research by Daniel Ogechi and Jane Ragui Document Type: PDF File | Size: 120KB
The GfK Verein Interviewer Accreditation Project Kenya by Jacqueline Kamau Document Type: PDF File | Size: 657KB

MSRA Conference 2012 – Application of CPD Points by Boniface Ngahu Document Type: PDF File | Size: 365KB
MSRA Conference 2012 – Kenya Vision 2030 and Market & Social Research Presentation by Mugo Kibati Document Type: PDF File | Size: 5,226KB
MSRA Conference 2012 – Media Monitoring: Lessons to be learnt by Ibrahim Nganga Document Type: PDF File | Size: 1,328KB
MSRA Conference 2012 – Push and Pull Mobile Technology by Erastus Thoronjo Document Type: PDF File | Size: 424KB
MSRA Conference 2012 – The Influence of Social Media on Information Flow by Eubert Espira Document Type: PDF File | Size: 1,469KB
MSRA Conference 2012 – The Next Genetic Component by Michael Kagali & Charles Wanga Document Type: PDF File | Size: 1,588KB
MSRA Conference 2012 – The Rise and Rise of the Teen Consumer by Deborah SambuDocument Type: PDF File | Size: 248KB | abstract

ESOMAR Overview – Roger Steadman Document Type: PDF File | Size: 340KB
MSRA Conference 2011 – Africa High Definition By Anna Ndungu Document Type: PDF File | Size: 84KB
MSRA Conference 2011 – Financial Opportunities in Africa – Richard Wahiu and Hilda Kiritu Document Type: PDF File | Size: 1,160KB
MSRA Conference 2011 – Successful factors for innovation and new product development in Africa – Barry Nyaundi Document Type: PDF File | Size: 1,073KB
MSRA Conference 2011 – Targeting the Youth in Africa – Samuel Muthoka Document Type: PDF File | Size: 2,989KB
MSRA Conference 2011 – The World Future Frontier – Chris Karumba and Enock Wandera Document Type: PDF File | Size: 540KB
MSRA Conference 2011 – The Narrowing Digital Divide – Faith Oneya and Christine Gitau Document Type: PDF File | Size: 4,386KB
MSRA March 2011 – Africa Rising – Bharat Thakrar Document Type: PDF File | Size: 3,192KB
MSRA March 2011 – Introduction – Roger Steadman Document Type: PDF File | Size: 534KB
MSRA March 2011 – What is going on in Africa – David Ndii Document Type: PDF File | Size: 778KB

MSRA Conference – Unmasking the African Lifestyle – Jaime Laia Document Type: PDF File | Size: 91KB
MSRA Conference – Gender Based Marketing – Reuben Gathemia Document Type: PDF File | Size: 86KB
MSRA Conference – Inflation in West Africa – Jean Claude Dicka Document Type: PDF File | Size: 250KB
MSRA Conference – Kenya Digital Life 2010 – Kahiga Wachira Document Type: PDF File | Size: 279KB
MSRA Conference – POLLING – Maggie Ireri and Tom Wolf Document Type: PDF File | Size: 121KB
MSRA Conference – Coping with Inflation – Deborah Sambu Document Type: PDF File | Size: 223KB

Bottom Of The PyramidDocument Type: PDF File | Size: 91KB
Learnings From Retail TrackerDocument Type: PDF File | Size: 55KB
Media Consumption HabitsDocument Type: PDF File | Size: 246KB
The Impact Of Mobile TelephonyDocument Type: PDF File | Size: 176KB
Throwing Light On The African ConsumerDocument Type: PDF File | Size: 334KB

MSRA CONFERENCE CALL FOR PAPERS 2013Document Type: PDF File | Size: 298KB
MSRA CONFERENCE CALL FOR PAPERS 2014Document Type: PDF File | Size: 298KB
MSRA CONFERENCE SPEAKER’S MANUAL 2014Document Type: PDF File | Size: 661KB
MSRA CONFERENCE CALL FOR PAPERS 2016Document Type: PDF File | Size: 581KB
MSRA CONFERENCE SPEAKER’S MANUAL 2016Document Type: PDF File | Size: 340KB
MSRA CONFERENCE SPEAKERS MANUAL 2010Document Type: PDF File | Size: 182KB
MSRA CONFERENCE SPEAKERS MANUAL 2011Document Type: PDF File | Size: 173KB
MSRA CONFERENCE SPEAKERS MANUAL 2013Document Type: PDF File | Size: 190KB

Branding, Research Methods & the Youth – a Safaricom Experience – by Victor Ikawa (pdf, 29 pages, 1.8MB)
Dawn of the Prosumer – by Irene Opondo (pdf, 14 pages, 1.7MB)
Media in Kenya: The Rise of the Connected Consumer – by Akinyi Okulo & Njeri Wangarĩ (pdf, 24 pages, 2.5MB)
The Connected Consumer: The Telco Perspective – by Stellah Nyagah (pdf, 9 pages, 3.2MB)
The Maturing Kenyan Consumer: Consumer Trends Expected Effects on Data Collection Rewards – by Harman Johar (pdf, 13 pages, 669KB)
Trust in a Digital World: Treading the fine line between data driven marketing and stalking – by Dan Oseman (pdf, 14 pages, 1.7MB)
Understanding Shifting Consumer Priorities in the Banking Industry – by Ernest-Kirui (pdf, 22 pages, 1.8MB)
Understanding the Generational Drift – by Pauline Mumbi (pdf, 17 pages, 1.4MB)
Understanding the Shifting Consumer Priorities: The “Nganya” Culture – by Janet Ragui (pdf, 18 pages, 3.7MB)
What is the Kenyan (African) Urban Woman up to? – by Milcah Asamba-Roimen (pdf, 18 pages, 1.5MB)
Why Big Brands are Losing Market Share? – by Sergey-Sheykhetov (pdf, 14 pages, 1.7MB)
Guest Speaker: Nikki Germany – Copia Kenya Ltd. (pdf, 54 pages, 59.4MB)
Guest Speaker: Junnie Wangari – Bidco Africa (pdf, 7 pages, 1.3MB)
Guest Speaker: George Bodo – ECO Bank (pdf, 13 pages, 331KB)
Session 1, Presentation 1: Fortune at the Bottom – by Soumya Osato (pdf, 27 pages, 2.7MB)
Session 1, Presentation 2: Understanding BoP – by Paul Omedi (pdf, 18 pages, 2MB)
Session 1, Presentation 3: The Hidden Power of the BoP – by Irene Opondo (pdf, 25 pages, 3MB)
Session 1, Presentation 4: BOP Betting Consumer – by John Joy (pdf, 28 pages, 2.2MB)
Session 2, Presentation 1: Consumer Wallet – by Cynthia Samuel (pdf, 25 pages, 2.7MB)
Session 2, Presentation 2: Where the Hustle is in Kenya – Dalberg Research (pdf, 13 pages, 1.5MB)
Session 2, Presentation 3: A Case of Digital Credit – by IPSOS Kenya (pdf, 23 pages, 1.4MB)
Session 3, Presentation 1: Behavioral Economics & the Role of Culture (pdf, 64 pages, 2.9MB)
Session 3, Presentation 2: Global Customer Segmentation – Fanuel Otieno & Nial Saville (pdf, 21pages, 4.8MB)

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