Marketing & Social Research Association – MSRA


Codes & Guidelines

MSRA provides a professional and active forum for its members to promote best practice in marketing and social research while advancing professional research as an effective decision-making tool for stakeholders and industry players across Africa. We are guided by a set of codes and guidelines.

Other Guides

Guideline on Research & Data Analytics with Children, Young People & Other Vulnerable Individuals.
Download (pdf, 16 pages, 862 KB)

International code on Market, Opinion and Social Research and Data Analytics.
Download (pdf, 12 pages – English, 454 KB)

Research is driven by local laws and the Kenya Data Protection Act covers activities by researchers as pertains privacy.

Download (pdf, 37 pages, 1.1 MB)


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