Marketing & Social Research Association – MSRA

MSRA Codes & Guidelines

MSRA provides a professional and active forum for its members to promote best practice in marketing
and social research while advancing professional research as an effective decision-making tool for
stakeholders and industry players across Africa. We are guided by a set of codes and guidelines. 

MSRA Code of Practice

MSRA Code of Ethics

MSRA Ethics Disciplinary Process

Other Guides

ESOMAR GRBN Guideline on Research
– Guideline on Research & Data Analytics with Children, Young People & Other Vulnerable Individuals.
– (pdf, 16 pages, 862 KB)

ICC / ESOMAR International Code
– on Market, Opinion and Social Research and Data Analytics.
– (pdf, 12 pages – English, 454 KB)

Kenya Data Protection Bill 2018 (14-08-2018)
– (pdf, 37 pages, 1.1 MB)


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