Marketing & Social Research Association – MSRA


At the Marketing and Social Research Association, we are dedicated to advancing the field through strategic and impactful initiatives that promote excellence in research and practice across Africa. 

Current Initiatives

The SEC Guide

MSRA is currently working to develop a responsive socio-economic classifications (SEC) guide that accurately reflects the demographics of Kenya’s population. This tool will help standardize the descriptions and categorizations clients and agencies make then referring to consumer segments. We’re looking for interested partners, professionals industry stakeholders whom we can work together with to develop SEC tools and methods that can be replicated across other East African member countries.


Questions? Reach out