Marketing & Social Research Association – MSRA

About MSRA

Our Story

MSRA is East Africa’s leading hub of marketing and social research professionals, academicians and industry experts. Our association offers a dynamic platform for networking, learning, and discovery. Whether you’re a seasoned researcher or just beginning your journey, MSRA provides unparalleled resources, support, and opportunities to excel. From cutting-edge conferences and workshops to curated publications and collaborative projects, we empower our members to push the boundaries of their research and make meaningful contributions to the field. Join us today and become part of a vibrant community committed to shaping the future of marketing and social research.

Our History

Marketing and Social Research Association (MSRA) was founded in 1998 to provide a forum within which research practioners in Africa can work together in a spirit of cooperation, support and mutual goodwill to elevate professionalism in the practice of research across the continent.

Leadership Team

Current Board


John Paul Murunga



Emily Were

Vice Chairperson


Johvine Wanyingo


What we Stand for

Our Vision is to provide a platform to bring together professionals interested in building a world class research industry in Africa.