About MSRA
Our Story
MSRA is East Africa’s leading hub of marketing and social research professionals, academicians and industry experts. Our association offers a dynamic platform for networking, learning, and discovery. Whether you’re a seasoned researcher or just beginning your journey, MSRA provides unparalleled resources, support, and opportunities to excel. From cutting-edge conferences and workshops to curated publications and collaborative projects, we empower our members to push the boundaries of their research and make meaningful contributions to the field. Join us today and become part of a vibrant community committed to shaping the future of marketing and social research.
Our History
Marketing and Social Research Association (MSRA) was founded in 1998 to provide a forum within which research practioners in Africa can work together in a spirit of cooperation, support and mutual goodwill to elevate professionalism in the practice of research across the continent.
What we Stand for
Our Vision is to provide a platform to bring together professionals interested in building a world class research industry in Africa.
Mission
- Network Lens: Grow our membership to be as inclusive and representative of the diverse research disciplines in Africa.
- Leadership Lens: Promote continuous learning and sharing of globally recognized research standards in Africa.
- Governance Lens: Champion sound ethics, good governance and professional compliance in the best practice of research in Africa.
- Youth Lens: Empower professionalism in research as a career that contributes to the development and shared prosperity of Africa’s future.