Marketing & Social Research Association – MSRA

About MSRA

MEET MSRA

The Premier Association of Research Professionals in Africa

The Marketing and Social Research Association (MSRA) was established in 1998 and is Africa’s professional association for individuals involved in compiling or using marketing and social research. It aims to create a forum for research practitioners within which members can maintain a spirit of cooperation, support and mutual goodwill.

The association provides a forum through which members can exchange views on research and encourages collective activities between members designed to improve the standards of research activities in the region. We are the first body established to be the authoritative voice of all individuals in protecting, supporting and enhancing research in Africa.

Vision

Provide a platform to bring together professionals interested in building a world class research industry in Africa.

Mission

MSRA exists to meet the professional needs of members through:

  • Growing a wide based membership that is inclusive and participatory
  • Disseminating and upholding best practice (both local and international)
  • Making available relevant information, knowledge and education
  • Living the code and embracing self-regulation

Our Values

Integrity

We uphold the highest standard of Integrity.

Commitment

We demonstrate personal Commitment.

Innovation

We encourage a culture of Innovation.

WHAT WE LIVE BY

The MSRA Code & Guidelines

MSRA provides a professional and active forum for its members to promote best practice in marketing
and social research while advancing professional research as an effective decision-making tool for
stakeholders and industry players across Africa. We are guided by a set of codes and guidelines. 

DREAM TEAM

The MSRA Board
- 2023

John (JP) Murunga

Chairperson

Emily Were

Vice Chairperson

Johvine Wanyingo

Treasurer