Marketing & Social Research Association – MSRA

Network Lens

Our membership is inclusive and representative of the diverse research disciplines in Africa


Leadership Lens

We promote continuous learning and sharing of globally recognized research standards in Africa.


Governance Lens

We champion sound ethics, good governance and professional compliance in the best practice of research in Africa.


Youth Lens

We empower professionalism in research as a career that contributes to the development and shared prosperity of Africa’s future.


Bringing together research professionals committed to building a world class Insights Industry in Africa


Be part of a network of researchers, professionals, and experts pushing boundaries, sparking innovation, and driving change in marketing and social research.

Upcoming Events

We have an exciting lineup of upcoming events that promise to inspire, educate, and connect you with the latest trends in marketing and social research.


Wealth of knowledge at your fingertips - real-world insights, research reports, and tools to fuel your success in the world of marketing and social research.

Active Members
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About us

Africa's premier researchers community

MSRA is East Africa’s leading hub of marketing and social research professionals, academicians and industry experts. Our association offers a dynamic platform for networking, learning, and discovery. 

Whether you’re a seasoned researcher or just beginning your journey, MSRA provides unparalleled resources, support, and opportunities to excel. From cutting-edge conferences and workshops to curated publications and collaborative projects, we empower our members to push the boundaries of their research and make meaningful contributions to the field. 

Join us today and become part of a vibrant community committed to shaping the future of marketing and social research.


you can’t miss these


MSRA Basic Research Training

June 25-27 June


21-22 Nov 2024


News & Articles

ESOMAR Foundation Scholarship - March 2022
ESOMAR International Market Research Day 2021