Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme:
“Understanding Shifting Consumer Priorities”
Presentations
- Branding, Research Methods & the Youth – a Safaricom Experience (preview)
Presenter: Victor Ikawa – Safaricom Ltd (pdf, 29 pages, 1.8MB) - Dawn of the Prosumer
Presenter: Irene Opondo – PARS Research (pdf, 14 pages, 1.7MB) - Media in Kenya: The Rise of the Connected Consumer
Presenters: Akinyi Okulo & Njeri Wangarĩ – GeoPoll (pdf, 24 pages, 2.5MB) - The Connected Consumer: The Telco Perspective (preview)
Presenter: Stellah Nyagah – Telkom Kenya (pdf, 9 pages, 3.2MB) - The Maturing Kenyan Consumer: Consumer Trends Expected Effects on Data Collection Rewards
Presenter: Harman Johar – Bamba Rewards Ltd (pdf, 13 pages, 669KB) - Trust in a Digital World: Treading the fine line between data driven marketing and stalking
Presenter: Dan Oseman – Kantar TNS (pdf, 14 pages, 1.7MB) - Understanding Shifting Consumer Priorities in the Banking Industry
Presenter: Ernest Kirui (pdf, 22 pages, 1.8MB) - Understanding the Generational Drift
Presenters: Pauline Achayo & Mumbi Kangata (pdf, 17 pages, 1.4MB) - Understanding the Shifting Consumer Priorities: The “Nganya” Culture (preview)
Presenters: Janet Ragui, Ndungu Muigua & Morris Mwangi (pdf, 18 pages, 3.7MB) - What is the Kenyan (African) Urban Woman up to?
Presenter: Milcah Asamba-Roimen (pdf, 18 pages, 1.5MB) - Why Big Brands are Losing Market Share?
Presenter: Sergey Sheykhetov (pdf, 14 pages, 1.7MB)
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