Marketing & Social Research Association – MSRA

Data Privacy Day 2023: Tips on Data Privacy.

Data privacy is an important issue in today’s digital world. With the ever-increasing amount of personal data being collected, stored, and shared online, it is more important than ever to […]

MSRA 2022 Conference

[wpcdt-countdown id=”3856″] Conference Theme: BUSINESS AGILITY Why Business Agility? Until recently, the term “Agility” in business circles was tied to notions of radical innovation. However, in the wake of COVID-19, the […]

MSRA Annual Conference 2019

This year, the Marketing & Social Research Association (MSRA) Kenya will showcase and highlight benefits and advantages of engaging in research. We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers.

MSRA Workshop – July 2019

Introduction to Market & Social Research

The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.

Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.

MSRA 2019 GP Karting Grand Prix Guidelines

MSRA 2019 GP Karting Grand Prix flyer

MSRA invites you to the GP Karting Grand Prix event on 1st March 2019. MSRA is focused on bringing together research agencies and researchers through creative engagements such as trainings, workshops and fun activities. This tournament gives you a chance to do this as well as build and showcase your team spirit.

MSRA Annual Conference 2018

MSRA Conference 2018 featured image

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well.

MSRA 2018 GP Karting Grand Prix

MSRA GP Karting Grand Prix - July 20th, 2018

Folks, yesterday we had the time of our lives taking part in an exhilarating, fast-paced Grand Prix that was filled with excitement and suspense. The MSRA 2018 GP Karting Grand Prix was also a great occasion to meet and socalise with our industry peers from other organisations involved in Marketing and Social Research. Enjoy the pics!