Marketing & Social Research Association – MSRA

Data privacy is an important issue in today’s digital world. With the ever-increasing amount of personal data being collected, stored, and shared online, it is more important than ever to ensure that your data remains secure.

8 simple tips to keep your electronic data private and secure.

Below are 8 simple tips to keep your data private and secure:

  • Limit who has access to electronic records to the bare minimum, just as you would for hard-copy records.
  • Use a secure password and two-factor authentication when logging in to any accounts or devices.
  • Don’t click on suspicious links in emails or messages, as they could lead to malicious sites.
  • Only download software from legitimate sources, as unauthorized downloads can introduce malware into your device.
  • Use a secure password and two-factor authentication when logging in to any accounts or devices.
  • Ensure that any sensitive data is encrypted before sending it across the internet or storage devices.
  • Monitor your accounts regularly for any suspicious activity and notify authorities immediately if you notice something out of the ordinary.
  • Avoid using public Wi-Fi networks for activities like banking or shopping online unless it’s absolutely necessary.

What if your data is breached?

A data breach is a security incident in which confidential, sensitive, or protected data is accessed and/or disclosed without proper authorization. The breach can be of any type including unauthorized access to computer systems, stealing of digital devices such as laptops and smartphones, or insider breaches in which an unauthorized person unintentionally (or maliciously) exposes or steals sensitive data.

If you suspect that your personal data has been compromised, contact the organization or website involved in the breach immediately. If necessary, also contact your local law enforcement to report the breach.

To prevent future data breaches, take steps to protect your personal information and stay alert for potential scams. Some suggestions include changing your passwords often, using two-factor authentication whenever possible, and only sharing sensitive information over secure networks.

Data breach incidences in Kenya can also be reported to the Office of the Data Protection Commissioner (ODPC) for further investigation.

As the MSRA Community, we take data privacy seriously. Our members ensure that all personal information collected is used in compliance with applicable laws and kept secure.