Branding, Research Methods & the Youth – a Safaricom Experience
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Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya.
MSRA 2017 Conference Papers
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Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a […]