Branding, Research Methods & the Youth – a Safaricom Experience
![Branding, Research Methods & the Youth – a Safaricom Experience](https://msra.africa/wp-content/uploads/2017/12/Branding-research-methods-and-youth-Victor-Ikawa.jpg)
Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya.
MSRA 2017 Conference Papers
![MSRA 2017 Conference - Opening-Speech](https://msra.africa/wp-content/uploads/2017/11/MSRA-2017-Conference-Opening-Speech.jpg)
Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a […]