MSRA Workshop – August 2019
![MSRA Basic Training Workshop - August 2019](https://msra.africa/wp-content/uploads/2019/08/MSRA-Basic-Training-Workshop-August2019-722x1024.jpg)
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
MSRA Workshop – July 2019
![Introduction to Market & Social Research](https://msra.africa/wp-content/uploads/2019/06/MSRA-Workshop-2019-1024x878.jpg)
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
MSRA Workshop – June 2018
![MSRA Basic Training 2018](https://msra.africa/wp-content/uploads/2018/05/MSRA-Basic-Training-2018.jpg)
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
Branding, Research Methods & the Youth – a Safaricom Experience
![Branding, Research Methods & the Youth – a Safaricom Experience](https://msra.africa/wp-content/uploads/2017/12/Branding-research-methods-and-youth-Victor-Ikawa.jpg)
Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya.
The Telco Perspective: The Connected Consumer
![The Telco Perspective: The Connected Consumer](https://msra.africa/wp-content/uploads/2017/12/The-Telco-Perspective-Stellah-Nyagah-The-Connected-Consumer-1024x532.jpg)
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.
Understanding the Shifting Consumer Priorities: The “Nganya” Culture
![Understanding the Shifting Consumer Priorities: The “Nganya” Culture](https://msra.africa/wp-content/uploads/2017/12/Understanding-Shifting-Consumer-Priorities-The-Nganya-Culture.jpg)
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.
MSRA Workshop – July 2017
![MSRA Training - July 2017](https://msra.africa/wp-content/uploads/2017/06/MSRA-Training-July-2017-1024x800.jpg)
Introduction to Market & Social Research The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a […]