Video – MSRA Conference 2013 highlights
MSRA Industrial Survey 2012
This survey highlights the key challenges in East Africa that are: HR Related (limited number of experienced /qualified resource/staff), Cost Related (rising cost of operations), Client Related (Difficult working environment in some West African markets), Political / Admin (corruption – esp. in public sector)…
Bowling on MSRA Fun Days
Although the Marketing and Social Research Association is a professional standards organisation whose members are serious about their craft, truth be told, we also enjoy socialising. After all, being ‘social’ […]
MSRA 2013 Post Conference Report
With the continued aim of ensuring the steady growth of our industry by promoting a learning culture, the Marketing & Social Research Association (MSRA) held its 5th convention on the 20th of June 2013, at the Laico Regency Hotel, Nairobi, Kenya.
Citizen Journalism in Shaping Media Consumption
Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. […]
Video – MSRA Conference 2012 highlights
The Rise and Rise of the Teen Consumer
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements.