Participant Companies:
1. Consumer Insight 2. Consumer Options Ltd 3. GfK E.A4. Infinite Insight Limited5. Infotrak Research & Consulting6. Ipsos Synovate 7. Millward Brown EA Ltd
8. Nielsen Kenya9. Quadz Consulting Limited10. RSA11. Sbo Research12. Strategic Pr & Research Ltd13. TNS East Africa
Key challenges in East Africa:
HR RELATED
- Limited number of experienced /qualified resource/staff
- Limited trained & skilled staff leading to poor quality data collection
- Availability of human resource
- Limited pool of talents: it is difficult to find the right people with some experience in the industry – especially in Operations
- Finding the right staff who are already trained.
- Finding qualified middle and top level management
- Qualified and experienced staff
- Limited human capital.
COST RELATED
- Rising cost of operations
- Reduced Margins / Profits
- Low budgets by clients
- Economic recession and slumps force market research costs down as clients not willing to pay well for services rendered.
- Increasing client demands against reducing budgets. They want more for less.
- Access to technology: research has moved from manual to computerized data collection and accessing affordable software is not easy.
Spending by Research Method
70.54%Quantitative22.23%Qualitative7.23%Other
Download full report (PDF, 29 pages, 534KB)