MSRA Industrial Survey 2011
Revenue Source By Region: Kenya 58%, Uganda 8%, Tanzania 11%, Eastern Africa 9%, Rest of Africa 14%. Sources Of Turnover – Client Type: Manufacturing 28%, Telecommunications 17%, Public Sector 12%, Financial Services 10%, Research Institutes 9%, Business-to-Business and Industrial 5%, Wholesale & Retail 4%, Advertising Agencies 4%, Media 4%, Utilities 3%, Other 5%.
Mount Kenya Climb 2011 – Part 1
MSRA stongly believes in challenging its members to become better professionals in the exciting and ever expanding field of Marketing and Social Research. Well, what better way to improve oneself […]
2010 Research Industry Survey Results
Despite the global economical downturn and the decline in global market research spend, the 2010 MSRA survey, once again recorded outstanding growth for the East African research industry with member revenues increasing from Kshs 1,785m in 2008 to Kshs 2,250m during 2009.
The Handbook of Online and Social Media Research
Author Ray Poynter Overview of book This book is specifically designed and written as a handbook. Different market researchers have very different needs. The book is written in discrete parts […]
KBC interviews 3 MSRA members at 2010 Celebrity Talk
2009 Research Industry Survey Results
According to the latest ESOMAR Global Market Research Report (2008), Africa represents only 1% of total global research spend with revenue of US$ 266m. However this is up from $222m the previous year and has been growing steadily since the millennium. Indeed Africa represents the fastest growing region with absolute year on year growth in 2008 of 25.9%.
Statistics For Management
Authors Richard I. Levin David S. Lubin Publisher Pearson Education Inc. Overview of book This book enumerates what statistics is, when to apply statistical techniques to decision-making situations and how […]