Understanding the Shifting Consumer Priorities: The “Nganya” Culture
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.
MSRA 2017 Conference Papers
Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a […]