Marketing & Social Research Association – MSRA

MSRA 2018 Conference Papers

MSRA Conference 2018

This year’s MSRA 2018 Annual Conference at Villa Rosa Kempinski included 9 presentations over 3 sessions regarding the BoP Kadogo Economy in Africa. In addition, our 3 guest speakers included Nikki Germany of Copia Kenya Ltd., Junnie Wangari of Bidco Africa and George Bodo of ECO Bank.

MSRA 2017 Conference Papers

MSRA 2017 Conference - Opening-Speech

Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a […]