Our Vision
To provide a platform to bring together professionals interested in building a world-class marketing research industry in Africa.
Our Mission
MSRA provides a professional and active forum for its members to promote best practice in marketing and social research while advancing professional research as an effective decision-making tool for stakeholders and industry players across Africa.
Our Values
Integrity
We uphold the highest standard of Integrity.
Commitment
We demonstrate personal Commitment.
Innovation
We encourage a culture of Innovation.
Our Pledge
- We MSRA Members, Representatives and Stakeholders commit to conducting research ethically and responsibly. We do so in line with our values of integrity, commitment and innovation.
- We respect applicable laws, regulations, codes and industry standards while upholding human dignity and diversity.
- We manage our research in the best interest of all stakeholders, including our environment and the societies we work in.
MSRA Members Code of Ethics Compliance
The below MSRA members support the 12 principles of the MSRA Code of Ethics and have signed a commitment expressing their intent to implement those principles by making them part of the day-to-day operations of their companies:
- Consumer Options Ltd
- Infinite Insight Ltd
- PARS
- Dalberg Research
- Kantar
Download: MSRA Code of Ethics (pdf, 1.5 MB, 16 pages)
