MSRA Annual Conference 2018
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well.
Job Vacancy: Head of Market Intelligence at Koko Networks
Job Title: Head of Market Intelligence Company: KOKO Networks Location: Nairobi, Kenya Responsibilities The Head of Market Intelligence will lead our market research team to deliver insights to drive customer […]
MSRA 2018 GP Karting Grand Prix
Folks, yesterday we had the time of our lives taking part in an exhilarating, fast-paced Grand Prix that was filled with excitement and suspense. The MSRA 2018 GP Karting Grand Prix was also a great occasion to meet and socalise with our industry peers from other organisations involved in Marketing and Social Research. Enjoy the pics!
MSRA 2018 Conference Call for Research Papers
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well.
MSRA Workshop – June 2018
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
MSRA 2017 Conference Opening Introduction by MSRA Chair
Agenda The Conference Theme The market research Industry Survey 2016 The structure of the conference Our sponsors Opening Remarks GOOD MORNING, ladies & gentlemen! As the current Marketing Social and […]
MSRA 2017 Conference
Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP […]