Marketing & Social Research Association – MSRA

Event: MSRA Conference 2015
Date: 30th July 2015
Presenter: Newton Njau
Contributors:  Newton Njau | Grace Chege | Janet Ragui | Faith Musango | Joyce Muthoni

Methodology:
We employed a mix of both Qualitative & Quantitative methodologies to collect supporting data and information including:

  • Immersions
  • Observation & Photography
  • Desk Research

We also employed the use of a Case study extrapolating the findings of the same to a larger population.

Download Presentation: (pdf, 5.7 MB, 37 pages)