Marketing Research
Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing […]
Marketing & Social Research Association – MSRA
Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing […]