Understanding the Shifting Consumer Priorities: The “Nganya” Culture
![Understanding the Shifting Consumer Priorities: The “Nganya” Culture](https://msra.africa/wp-content/uploads/2017/12/Understanding-Shifting-Consumer-Priorities-The-Nganya-Culture.jpg)
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.