Marketing & Social Research Association – MSRA

ESOMAR Foundation Scholarship – Kenya

ESOMAR Foundation Scholarship - March 2022

Introduction MSRA would like to announce roulette online uang asli a scholarship to be awarded to a needy female Kenyan student enrolled in an under-graduate or post-graduate degree course relevant […]

Building Mobile Apps that Impact African Consumers

Building Mobile Apps That Impact African Consumers (Cameroon, Ghana & Kenya)

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa?