Marketing & Social Research Association – MSRA

Security in Nairobi – Analysis of Survey Data

MSRA News

Security in Nairobi – Analysis of Survey Data (publication) Author: Jane Delorie/Margit Cleveland Date: Thu, 6 Nov, 2014 During 2013/14 MSRA has developed a programme of Accredited Interviewer Training with the […]

2009 Research Industry Survey Results

2009 Research Industry Survey Results

According to the latest ESOMAR Global Market Research Report (2008), Africa represents only 1% of total global research spend with revenue of US$ 266m. However this is up from $222m the previous year and has been growing steadily since the millennium. Indeed Africa represents the fastest growing region with absolute year on year growth in 2008 of 25.9%.