The Handbook of Online and Social Media Research
Author Ray Poynter Overview of book This book is specifically designed and written as a handbook. Different market researchers have very different needs. The book is written in discrete parts […]
Statistics For Management
Authors Richard I. Levin David S. Lubin Publisher Pearson Education Inc. Overview of book This book enumerates what statistics is, when to apply statistical techniques to decision-making situations and how […]
Social Science Research – Theory & Principles
Title Social Science Research, Theory & Principles Author Abel G. Mugenda (PhD) Overview of book This 350 paged book goes beyond mere description of methods and techniques to include the […]
Africa Rising
Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the […]
Marketing Research
Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing […]