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Time |
Agenda |
Who |
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Registration & Morning Coffee 0700 – 0800 am |
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Introduction MCEE: Jonathan Karanja – Founder, CEO of Frontier consulting |
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0800 – 0810 |
Opening |
Presentation by LOST |
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0810 – 0820 |
Introduction: MSRA Chair’s address – Emily Were Senior Research Manager – IPSOS Roger Steadman Co-Founder MSRA |
Introduction |
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0820 – 0830 |
Keynote Speaker – (Dr. Edward Ombui – AI & Computer Science Dean, USIU) |
The Journey of Computers to AI and what to expect in future |
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Session 1 |
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Session Chair: Simiso Ncube |
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0830 – 0845 |
White Paper: Pauline Achayo – Strategic Analytics & Insights – Nielsen IQ & Mumbi Kangata – Manager – Research and Consumer Insights – Safaricom |
Harnessing Human-AI Synergy for Market Research and Insights |
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0845 – 0900 |
Speaker: Denis Muli Mutinda – COO Tiny Totos Kenya Ltd and Chairman Data Analytics Kenya |
Disrupting Audacious |
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0900 – 0915 |
White Paper: Dharmendra Jain – Founder & CEO Actnable AI |
Disrupting Market Research Paradigm |
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0915 – 0930 |
Session Q&A Simiso Ncube – Associate Research Director – Kantar |
SHOCK FACTOR OF AI |
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0930 -0945 |
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0945 – 1000- Tea / Coffee break |
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Session 2 – |
Session Chair: Josephine Wambui |
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1000 – 1015 |
Speaker: Cartwritte W. Stephen – Chief Data Officer, Intellidata Analytica |
Data Analytics – |
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1015– 1030 |
Research Paper: Stephanie Kanyiri – Associate Consultant -IPSOS |
AI Integration in Research Processes |
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1030 – 1045 |
Research Paper: Frankline Kibuacha Director, Marketing & Outreach GeoPoll & Nelson Masuki – Lead Software Developer GeoPoll |
What do bots eat for Breakfast? Evaluating the quality of synthetics data in research |
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1045 – 1100 |
White Paper: Felix Mwai – Deputy IT Manager – IPSOS |
Workflows Over Workload: |
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1100 – 1115 |
Session Q&A Josephine Wambui – Director of Strategy & Planning – Research Plus Africa |
INTEGRATION OF AI |
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1115 – 1125 |
PAMRO 2025 |
PAMRO Representative |
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1125 – 1130 |
Dancers |
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1130 – 1145 / Break |
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Session 3 |
Session Chair: Althea McCourt |
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1145 – 1200 |
Speaker: Lewis Murimi – Founder, PME Software Company |
Inspiration about technology that is related to research |
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1200 – 1215 |
Speaker: Everlyn Kerubo – Managing Director- BE-K Consulting LLP |
AI, Privacy & Data Protection- Navigating the Legal Risks in AI Driven Research |
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1215 – 1230 |
Research Paper: Michael Mutunga – Senior Research Executive – Kantar |
Human-Centric Approach to AI Adoption |
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1230 – 1245 |
Research Paper: Zebby Nyakiangana – Research Executive Infotrak Research ltd |
The Impact of Generative AI on Data Collection, Analysis and Reporting |
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1245 – 1300 |
Session Q&A Althea McCourt – CEO/Director Infinite Insight |
GOVERNANCE IN AI |
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Lunch Break 1300 – 1400 |
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Session 4 |
Session Chair: John Paul Murunga |
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1400 – 1500 |
Expert Panel “The Future of AI & Data” – John Paul Murunga (JP) – Regional Director GeoPoll |
Everlyn Kerubo – Managing Director- BE-K Consulting LLP, Cartwritte W. Stephen – Chief Data Officer, Intellidata Analytica, Denis Muli Mutinda – COO Tiny Totos Kenya Ltd and Chairman Data Analytics Kenya, Tabitha Muhoro – Director, Product Development, GeoPoll |
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1500 – 1510 |
Panel Q&A |
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Session 5 |
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Session Chair: Johvine Wanyingo |
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1510 – 1525 |
Speaker: Joan Mbesya – Founder & CEO, Tech Mindset Africa Ltd |
Capability Building |
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1525 – 1540 |
Research Paper: Ninette Mwarania – Manager, Planning, Policy and Research – CAK |
Consumer Behavior and the AI Generation: |
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1540 – 1555 |
Speaker: Donald Owalla – Data Governance, AI and Analytics Expert & Certified Trainer. |
Capability Building |
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1555 – 1605 |
Session Q&A Johvine Wanyingo – Regional Manager – InfoTrak Research Ltd |
WHAT NEXT? |
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Voting – Best Paper & Best Presentation |
All Delegates |
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1605 – 1615 Tea Break – Tallying of the vote/ Entertainment |
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1615 – 1635 |
Dancers / Entertainment |
Dance presentation by LOST |
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1635 – 1700 |
Awards (Best Paper & Best Presentation) Vote Of Thanks & Conference Close |
Susan Chege & Emily Were |
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17:00 Networking Tea / Coffee |
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17:30 – 19:00 |
Cocktail & Networking Reception |
ALL Delegates |
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