Marketing & Social Research Association – MSRA

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MSRA 2017 Conference

Dear Participant,
MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017.
Please remember to book your place by sending an RSVP to the email address or via the contact form below.

Regards,

Sylvia Radido,
MSRA Secretariat

Tel: +254 20 8024830
Email: info @ msra.or.ke (online contact form)
The Mirage, Tower 1, 5th Floor #5, Chiromo Road, Nairobi (Westlands), Kenya

Theme: “Understanding Shifting Consumer Priorities”

Introduction

With the aim of ensuring the steady growth of our industry by  promoting a learning culture, the  Marketing & Social Research Association (MSRA) Kenya welcomes your participation in its 9th conference scheduled to take place on the 16th of November 201 7 in Nairobi at the Villa Rosa Kempinski Hotel (map).

MSRA Conference 2017

Rationale for the Conference Theme

It is undeniable, that the consumer we knew is no longer the consumer of today. The consumer is more rapidly evolving in response to the equally fast changing environment and stimuli within.

In turn, this is changing their behavior and decision making patterns. MSRA will dig deeper into
“understanding shifting consumer priorities” in order to promptly and accurately facilitate our client responsiveness and  ensure market sustainably. The onus is also on the  market research industry to reinvent itself  in terms of thought and approach, so as to better generate insights from a changing consumers.

THE MARKET RESEARCH INDUSTRY NEEDS to reinvent itself in terms of thought and approach, so as to better generate insights from changing consumers.

The conference will aim to Understand what is shifting from a consumer perspective, as well as what the main contributors to the shift are. We will examine responses that have worked and failed, and together agree on how best as an industry to “future-proof” our business and our clients brands to this change.

More info:

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