October 2, 2023

What is Market and Social Research?

Market and social research refers to the methodical investigation of the behaviour, needs, attitudes, opinions, motivations or other characteristics of a whole population - or a particular segment of a population - in order to provide objective, accurate and timely information to clients (ie. government, commercial, NGOs, etc.) regarding issues relevant to their activities, to support their decision-making processes.

Conference Papers

Get all of the latest, ground-breaking research from the experts in the industry. You will not be disappointed with the results!


Our bi-monthly newsletters in PDF format will give you a clear view on current trends in social and marketing research.


Book reviews, recommendations and more. If you are a budding 'researcher', this is the place for you.


This is HQ for anything and everything to do with training in the social and marketing research industry. Only the best practices will be disseminated.

MSRA Year Book

Information regarding our annual year book publication will be available here.