Marketing & Social Research Association – MSRA

Latest Past Events

MSRA Bowling Night – Nov 2024

Pins Entertainment Sarit Center, Westlands, Nairobi

Get ready to roll! MSRA Bowling is back, and this time it’s going to be HUGE! Gather your crew of 8 players for just Ksh 25,000 (members) or Ksh 27,000 (non-members) and let the fun begin! It's FREE for cheering squads and fans! Let’s make this a competition to remember! Contact us on 0719 769 […]

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Ethics in AI: Balancing Innovation and Ethical Responsibility

In this session, we explored: Ethical challenges AI poses in research, including privacy, data ownership, and informed consent. Potential biases in AI algorithms and how to mitigate them for fair research practices. The importance of transparency and accountability in AI-driven research. Global best practices and actionable frameworks for ethical AI use in marketing and social […]