Discover the transformative power of data at the "Data for Good" in-person event in Nairobi on 15th August, organised by ESOMAR and G100. Immerse yourself in a day of insightful discussions and collaborative exploration as we delve into the potential of data to drive positive change. Presented by industry leaders and experts, the agenda spans […]
Data, Research and Insights professionals produce data, information and insights upon which various organizations base vital decisions. It’s therefore critical that these outputs meet the highest standards of integrity, worthy of trust and personal commitment into doing the right thing.
In 2023, we explored the theme "Building Sustainable Communities." Our world is evolving at an unprecedented pace, and this theme tackles the most pressing issues and opportunities for creating sustainable, resilient, and thriving communities. Throughout the conference, our speakers and experts delved into topics such as environmental sustainability, social responsibility, community engagement, and the role […]
On March 28th, 2024, we held a bowling tournament at Pins Entertainment, Sarit Centre. It was an enjoyable event, fostering connections and friendly competition on the lanes. We had a great time and were glad to see everyone who attended. Thank you for being a part of it! Photo Dump
The MSRA Basic Research Training Workshop will provide a comprehensive overview of research fundamentals for participants. Beginning with an introduction to the field of research and important ethical considerations, participants will learn about different types of research, including social, business, quantitative, and qualitative methodologies. The training will cover the potential impact research can have as […]
In this session, we explored: Ethical challenges AI poses in research, including privacy, data ownership, and informed consent. Potential biases in AI algorithms and how to mitigate them for fair research practices. The importance of transparency and accountability in AI-driven research. Global best practices and actionable frameworks for ethical AI use in marketing and social […]
The 2024 MSRA Conference will focus on the theme “Gen AI, Disruptor or Accelerator?” which explores the dual nature of Generative Artificial Intelligence (Gen AI) and its potential to challenge and enhance current practices across various sectors. Gen AI encompasses technologies that can autonomously create content, solve complex problems, and simulate human-like understanding. […]
