Marketing & Social Research Association – MSRA

ESOMAR Data for Good: Nairobi

Nairobi Nairobi, Nairobi, Kenya

Discover the transformative power of data at the "Data for Good" in-person event in Nairobi on 15th August, organised by ESOMAR and G100. Immerse yourself in a day of insightful discussions and collaborative exploration as we delve into the potential of data to drive positive change. Presented by industry leaders and experts, the agenda spans […]

Ethics Workshop Webinar

Online

Data, Research and Insights professionals produce data, information and insights upon which various organizations base vital decisions. It’s therefore critical that these outputs meet the highest standards of integrity, worthy of trust and personal commitment into doing the right thing.

13th Annual MSRA conference

MovenpickHotel Nairobi MovenpickHotel, Westlands, Nairobi, Nairobi, Kenya

In 2023, we explored the theme "Building Sustainable Communities." Our world is evolving at an unprecedented pace, and this theme tackles the most pressing issues and opportunities for creating sustainable, resilient, and thriving communities. Throughout the conference, our speakers and experts delved into topics such as environmental sustainability, social responsibility, community engagement, and the role […]

Ethics in AI: Balancing Innovation and Ethical Responsibility

In this session, we explored: Ethical challenges AI poses in research, including privacy, data ownership, and informed consent. Potential biases in AI algorithms and how to mitigate them for fair research practices. The importance of transparency and accountability in AI-driven research. Global best practices and actionable frameworks for ethical AI use in marketing and social […]