Marketing & Social Research Association – MSRA

Ethics Workshop Webinar

Online

Data, Research and Insights professionals produce data, information and insights upon which various organizations base vital decisions. It’s therefore critical that these outputs meet the highest standards of integrity, worthy of trust and personal commitment into doing the right thing.

Ethics in AI: Balancing Innovation and Ethical Responsibility

In this session, we explored: Ethical challenges AI poses in research, including privacy, data ownership, and informed consent. Potential biases in AI algorithms and how to mitigate them for fair research practices. The importance of transparency and accountability in AI-driven research. Global best practices and actionable frameworks for ethical AI use in marketing and social […]