Marketing & Social Research Association – MSRA

Loading Events

« All Events

MSRA Conference 2025

August 1 @ 7:30 am - 6:00 pm

12000=

The 2025 MSRA Conference will focus on the theme “Gen AI, Disruptor or Accelerator?” ​ which explores the dual nature of Generative Artificial Intelligence (Gen AI) and its potential to challenge and enhance current practices across various sectors. ​ Gen AI encompasses technologies that can autonomously create content, solve complex problems, and simulate human-like understanding. ​ The conference aims to delve into the ethical considerations and disruptions that Gen AI may cause in data integrity, job roles, and privacy. ​ Additionally, the conference will explore the impact of AI on the generation growing up with technology, shaping their expectations, behaviors, and values. ​ By addressing both technological advancements and generational shifts, the conference aims to navigate these emerging trends wisely and leverage AI’s potential while adapting to the changes it fosters. ​

  • Members – KES 12,000
  • Non-members – KES 15,000

Details

Date:
August 1
Time:
7:30 am - 6:00 pm
Cost:
12000=
Event Category:
Website:
https://msra.africa/2025-conference/

Organiser

MSRA
Phone
+254 719 769016
View Organiser Website

Venue

Glee Hotel
Glee Hotel
Nairobi, Nairobi Kenya
+ Google Map