Marketing & Social Research Association – MSRA

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MSRA Conference 2024

November 22 @ 7:30 am - 6:00 pm

The 2024 MSRA Conference will focus on the theme “Gen AI, Disruptor or Accelerator?” ​ which explores the dual nature of Generative Artificial Intelligence (Gen AI) and its potential to challenge and enhance current practices across various sectors. ​ Gen AI encompasses technologies that can autonomously create content, solve complex problems, and simulate human-like understanding. ​ The conference aims to delve into the ethical considerations and disruptions that Gen AI may cause in data integrity, job roles, and privacy. ​ Additionally, the conference will explore the impact of AI on the generation growing up with technology, shaping their expectations, behaviors, and values. ​ By addressing both technological advancements and generational shifts, the conference aims to navigate these emerging trends wisely and leverage AI’s potential while adapting to the changes it fosters. ​

Details

Date:
November 22
Time:
7:30 am - 6:00 pm
Event Category:
Website:
https://msra.africa/2024-conference/

Organiser

MSRA
Phone
+254 719 769016
View Organiser Website

Venue

JW Marriott Hotel Nairobi
Global Trade Center (GTC) Office Tower
Nairobi, Kenya
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