The Handbook of Online and Social Media Research
Author Ray Poynter Overview of book This book is specifically designed and written as a handbook. Different market researchers have very different needs. The book is written in discrete parts […]
Statistics For Management
Authors Richard I. Levin David S. Lubin Publisher Pearson Education Inc. Overview of book This book enumerates what statistics is, when to apply statistical techniques to decision-making situations and how […]
Social Science Research – Theory & Principles
Title Social Science Research, Theory & Principles Author Abel G. Mugenda (PhD) Overview of book This 350 paged book goes beyond mere description of methods and techniques to include the […]
Africa Rising
Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the […]
Marketing Research
Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing […]
Qualitative Data Analysis
Title Qualitative Data Analysis Authors Matthew B. Miles A. Michael Huberman Publisher Sage Publications Inc. Overview of book This book equips the researcher with the diverse methods of qualitative data […]
Research Methods – Quantitative & Qualitative Approaches
Title Research Methods – Quantitative & Qualitative Approaches Authors Olive M. Mugenda (PhD) & Abel G. Mugenda (PhD) Overview of book The focus of this book focus is elaborating on […]