MSRA 2018 Conference Call for Research Papers
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well.
MSRA Workshop – June 2018
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
MSRA 2017 Conference Opening Introduction by MSRA Chair
Agenda The Conference Theme The market research Industry Survey 2016 The structure of the conference Our sponsors Opening Remarks GOOD MORNING, ladies & gentlemen! As the current Marketing Social and […]
MSRA 2017 Conference
Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP […]
AMRA Forum 2017 in Joburg – Call for Speakers
The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community.
MSRA 2015 Conference
The African middle class has been over-hyped in recent years and is generating huge commercial and political opportunities, but is it a genuine phenomenon. In line with the conference theme we are specifically looking for presentation papers for this conference.
Security in Nairobi – Analysis of Survey Data
Security in Nairobi – Analysis of Survey Data (publication) Author: Jane Delorie/Margit Cleveland Date: Thu, 6 Nov, 2014 During 2013/14 MSRA has developed a programme of Accredited Interviewer Training with the […]