Marketing & Social Research Association – MSRA

MRMW Africa, Nov 3-5, 2015 Cape Town

MSRA News

Join us to spark new ideas, test methodologies and identify the upcoming technologies that will shape market research in Africa for the years to come. In 2015, MRMW will provide you with the tools, knowledge and expertise to meet the modern user’s standards.

The Reality of the African Middle Class

African middle class

Is there really a population in Africa that is able and willing to spend far and beyond meeting basic needs (food, shelter, clothing, education, healthcare…)? …What are the opportunities offered to the business community by the existence of the middle class?