MSRA Workshop – June 2018
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research.
The Best Free Linux Office Suites in 2018
If you ever decide to switch to Linux in 2018, don’t worry about missing out on Microsoft Office. I personally have no issues with MS Office. However, it is a […]
It’s now 2018 and Desktop Linux is ready for prime time!
In regards to tech, I’m sure there comes a tipping point in many users lives when they’ve had enough of their desktop PC or laptop frustrating the living daylights out of them — due to updates that wreck their systems, viruses, poorly written bloated apps or everything just running slow on their hardware.
Branding, Research Methods & the Youth – a Safaricom Experience
Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya.
The Telco Perspective: The Connected Consumer
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.
Understanding the Shifting Consumer Priorities: The “Nganya” Culture
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success.
MSRA 2017 Conference Papers
Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a […]