Social Science Research – Theory & Principles
Title Social Science Research, Theory & Principles Author Abel G. Mugenda (PhD) Overview of book This 350 paged book goes beyond mere description of methods and techniques to include the […]
Africa Rising
Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the […]
2008 Research Industry Survey Results
In the past few years, Kenyan based research agencies have positioned themselves to take advantage of this interest in Africa and Kenya has emerged as the hub country for much of the research done across the continent. Indeed, Kenya agencies now conduct work in most sub-Saharan African countries.
Marketing Research
Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing […]
Qualitative Data Analysis
Title Qualitative Data Analysis Authors Matthew B. Miles A. Michael Huberman Publisher Sage Publications Inc. Overview of book This book equips the researcher with the diverse methods of qualitative data […]
Research Methods – Quantitative & Qualitative Approaches
Title Research Methods – Quantitative & Qualitative Approaches Authors Olive M. Mugenda (PhD) & Abel G. Mugenda (PhD) Overview of book The focus of this book focus is elaborating on […]