Ethics in AI: Balancing Innovation and Ethical Responsibility

In this session, we explored:

• Ethical challenges AI poses in research, including privacy, data ownership, and informed consent.
• Potential biases in AI algorithms and how to mitigate them for fair research practices.
• The importance of transparency and accountability in AI-driven research.
• Global best practices and actionable frameworks for ethical AI use in marketing and social research.
• The role of cross-sector collaboration in promoting ethical AI.