Marketing & Social Research Association – MSRA
The MSRA Basic Research Training Workshop will provide a comprehensive overview of research fundamentals for participants. Beginning with an introduction to the field of research and important ethical considerations, participants will learn about different types of research, including social, business, quantitative, and qualitative methodologies. The training will cover the potential impact research can have as well as the full research process from start to finish. There will also be an interactive group exercise that allows participants to apply the concepts learned. By the end of the training, attendees will have a solid foundation in research principles and be better prepared to conduct high-quality, impactful research studies.
Certificates will be awarded.