About MSRA
Our Story
MSRA is East Africa’s leading hub of marketing and social research professionals, academicians and industry experts. Our association offers a dynamic platform for networking, learning, and discovery. Whether you’re a seasoned researcher or just beginning your journey, MSRA provides unparalleled resources, support, and opportunities to excel. From cutting-edge conferences and workshops to curated publications and collaborative projects, we empower our members to push the boundaries of their research and make meaningful contributions to the field. Join us today and become part of a vibrant community committed to shaping the future of marketing and social research.
Our History
Marketing and Social Research Association (MSRA) was founded in 1998 to provide a forum within which research practioners in Africa can work together in a spirit of cooperation, support and mutual goodwill to elevate professionalism in the practice of research across the continent.
Past Leadership
YEAR | CHAIRPERSON | VICE CHAIRPERSON (POSITION YET TO BE LEGALISED) | SECRETARY | TREASURER
|
2011 | ROGER STEADMAN (IPSOS) |
| JONATHAN KARANJA (NIELSEN) | JAMES NAIKUNI (RESEARCH SOLUTIONS) |
2012 | JONATHAN KARANJA (NIELSEN) |
| JAMES NAIKUNI (RESEARCH SOLUTIONS) | MELISSA BAKER (TNS RMS) |
JASPER GROSSKURTH (RESEARCH SOLUTIONS) – Replaced James in Sep 2012 | ERIC REINGEWERTZ (TNS RMS) – replaced Melissa in Feb 2012 | |||
2013 | JONATHAN KARANJA (NIELSEN) |
| JASPER GROSSKURTH (RESEARCH SOLUTIONS) | BONIFACE NGAHU (SBO RESEARCH LTD) |
2014 | JASPER GROSSKURTH (RESEARCH SOLUTIONS) |
| CHRIS KARUMBA (MILLWARD BROWN E.A.) | PAUL KOSKE (TNS RMS) |
2015 | JANE NZOMO (CONSUMER OPTIONS LTD) | CHRIS KARUMBA (MILLWARD BROWN E.A.) | EPPIE OLUOCH (INFOTRAK RESEARCH LTD) | DAN AHERE (STRATEGIC RESEARCH) |
2016 | CHRIS KARUMBA (MILLWARD BROWN E.A.) | ALTHEA MCCOURT (INFINITE INSIGHT LTD) | EPPIE OLUOCH (INFOTRAK RESEARCH LTD) | DAN AHERE (STRATEGIC RESEARCH) |
2017 | ALTHEA MCCOURT (INFINITE INSIGHT LTD) | EPPIE OLUOCH (INFOTRAK RESEARCH LTD) | PAULINE MWATU (IPSOS LTD) | SAM MURITHI (CONSUMER INSIGHT) |
2018 | EPPIE OLUOCH (INFOTRAK RESEARCH LTD) | JESSICA KIMATHI (CONSUMERPRO LTD) | CAROLINE MBUGUA (YDX) | PAUL KOSKE (KANTAR TNS) |
2019 | JESSICA KIMATHI (CONSUMERPRO LTD) | EPPIE OLUOCH (INFOTRAK RESEARCH LTD) | DANIEL OGECHI (STRATEGIC RESEARCH) | PAUL KOSKE (KANTAR TNS) |
2020 | PAUL KOSKE (KANTAR TNS) | JESSICA KIMATHI (CONSUMERPRO LTD) | SUSAN CHEGE (PARS RESEARCH) | EMILY WERE (IPSOS LTD) |
2021 | SUSAN CHEGE (PARS RESEARCH) | JOHN PAUL MURUNGA (GEOPOLL) | JOHN PAUL MURUNGA (GEOPOLL) | EMILY WERE (IPSOS LTD) |
2022 | SUSAN CHEGE (PARS RESEARCH) | JOHN PAUL MURUNGA (GEOPOLL) | PAUL KOSKE (KANTAR TNS) | EMILY WERE (IPSOS LTD) |
2023 | JOHN PAUL MURUNGA (GEOPOLL) | EMILY WERE (IPSOS LTD) | PAUL KOSKE (KANTAR TNS) | JOHVINE WANYINGO (INFOTRAK RESEARCH LTD) |
2024 | JOHN PAUL MURUNGA (GEOPOLL) | EMILY WERE (IPSOS LTD) | LUCY MBAIRE | JOHVINE WANYINGO (INFOTRAK RESEARCH LTD) |
What we Stand for
Our Vision is to provide a platform to bring together professionals interested in building a world class research industry in Africa.
Mission
- Network Lens: Grow our membership to be as inclusive and representative of the diverse research disciplines in Africa.
- Leadership Lens: Promote continuous learning and sharing of globally recognized research standards in Africa.
- Governance Lens: Champion sound ethics, good governance and professional compliance in the best practice of research in Africa.
- Youth Lens: Empower professionalism in research as a career that contributes to the development and shared prosperity of Africa’s future.