Marketing & Social Research Association – MSRA

Citizen Journalism in Shaping Media Consumption

Date: May 2013
Presented by: Shaban Muhadia

Abstract:
Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as social networking and media sharing websites in addition to increasing prevalence of cellular phones, have made citizen journalism more accessible to people worldwide. Due to technology availability and proximity citizens often can report breaking news more quickly than traditional media reporters. In citizen journalism, the people who are the main consumers of information are involved in the gathering and dissemination of news. It tends to bring journalism closer to people since news is about people and events. Citizen journalism brings out the perception that information is universal right therefore increases consumption of media.

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