Useful Links
- KNBS data catalogues with a wide range of indicators.
- OpenData.go.ke – Kenyan census data for all counties.
- A map of all financial touchpoints in 5 countries, including Kenya.
- ITU Statistics – Data on ICT related indicators across the world
- Doing Business – Data on the ease of doing business across the world.
- The World Bank Development Indicators
- The IMF‘s database on economic indicators.
- The OECD‘s data
MSRA Recommended List of Readings
- Marketing Research Explained – Guillermo Oliveto
- Market Research in Action – Mike Roe
- Marketing Research in a Marketing Environment – W.R. Dillon, T.J. Madden & N.H. Firtle
- Brand Failures, The truth about the 100 biggest branding mistakes of all time – Matt Haig
- True Professionalism: The courage to care about your people, your clients, and your career – David H. Maister
- Managing the Professional Service Firm – David H. Maister
- Zag, The #1 Strategy of High-Performing Brands – Marty Neumeier
- The Brand Gap – Marty Neumeier
- Questionnaire Design: How to plan, structure and write survey material for effective market research – Ian Brace
- Qualitative Data Analysis – Mathew B. Miles & A. Michael Huberman
- Marketing Research – Donald R. Cooper & Pamela S. Schindler
- Statistics For Management – Richard I. Lovin & David S. Rubin
- Social Science Research (Theory & Principles) – Dr. Abel Mugenda
- Research Methods: Qualitative & Quantitative Approaches – Dr. Olive and Abel Mugenda
- Africa Rising – Vijay Mahajan
- Market Research Handbook (5th Ed.) – ESOMAR
- Global Market Research 2008 – ESOMAR
- Market Research Best Practice: Visions for the future – ESOMAR
- The Hand book of Online and Social Media Research – Ray Poynter
- MSRA-GFK-7 workshops Trend (pdf, 34 pages, 2.3MB) – Jane Delorie & Margit Cleveland
- MSRA Code Of Ethics (pdf, 16 pages, 1.5MB) – MSRA
- Mobile Research Guidelines (ESOMAR)
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