MSRA 2018 GP Karting Grand Prix
Folks, yesterday we had the time of our lives taking part in an exhilarating, fast-paced Grand Prix that was filled with excitement and suspense. The MSRA 2018 GP Karting Grand Prix was also a great occasion to meet and socalise with our industry peers from other organisations involved in Marketing and Social Research. Enjoy the pics!
MSRA 2018 Conference Call for Research Papers
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well.