Conference Papers

• 2016
• 2015
• 2014
• 2013
• 2012
• 2011
• 2010
• 2009
• CONFERENCE GUIDELINES
• 2017
• 2018

• Building Mobile Apps that Impact – by Yannick Lefang (pdf, 12 pages, 1.08MB – online)
• Can Technology Transform MR – by Dr Karanja (xps, 12 pages, 565KB)
• Digital Battle – by Ruth Kariuki (pdf, 8 pages, 703KB)
• Digital Impact – by Naftali Waburi (pdf, 12 pages, 1.31MB)
• Digital Revolution – by George Bodo (pdf, 19 pages, 500KB)
• Digital Transformation – by Esther Gacicio (pdf, 18 pages, 1.62MB)
• Future of Research – by Soumya Saklani (pdf, 26 pages, 1.14MB)
• Internet of Things – by Tabitha Wambua (pdf, 18 pages, 2.36MB)
• Kantar Public Affairs Methods – by Melissa Baker (pdf, 25 pages, 833KB)
• M-KOPA Pioneering Wireless Evolution – by Yesse Oenga (pdf, 10 pages, 1.24MB)
• Quality Research Ethics – by Althea McCourt (pdf, 19 pages, 1.73MB – online)
• The Connected Consumer – by Richard Wanjohi (pdf, 9 pages, 304KB)
• The Evolving Online Ecosystem In Africa – by Daniel Omollo (pdf, 19 pages, 1.50MB)
• Whither Qualitative Research? (pdf, 19 pages, 478KB – online)
• Will Traditional Market Research Survive? (pdf, 25 pages, 2.6MB – online)

• Africa Travel Trends into Kenya – by Michael Riungu & Boniface NgahuDocument Type: PDF File | Size: 3,757KB
• African Middle Class; A Misconstrued Reality – By Janet RaguiDocument Type: PDF File | Size: 1,658KB
• Demystifying the African Middle class Income Bracket – By Samuel Muthoka Document Type: PDF File | Size: 2,432KB
• Evidence of the Ethiopian Middle Class – By Mikreab AdugnaDocument Type: PDF File | Size: 17,698KB
• Introduction to Kenya Audience Research Foundation – By Vivien MarlesDocument Type: PDF File | Size: 2,478KB
• MR In Helping Clients To Understand The African Middle Class – By Joy UyanwuneDocument Type: PDF File | Size: 2,781KB
• The Realities of Kenyan Consumers in our Middle Class Economy – By Paul OmondiDocument Type: PDF File | Size: 2,177KB
• The African Middle class; Challenging the Definition – By Maryann MugoDocument Type: PDF File | Size: 1,857KB
• The Growth of Modern Trade – By Willy Kimani Document Type: PDF File | Size: 1,375KB
• The Middle Class Consumer State of Mind – By Anita Isige & Samuel KamandeDocument Type: PDF File | Size: 927KB
• The reality of the African Middle Class; Evidence around us – By Newton NjauDocument Type: PDF File | Size: 5,981KB
• Understanding the Middle Class Through Mobile – By Patricia GithuaDocument Type: PDF File | Size: 1,319KB

• MSRA Conference 2014 – Impact of the Westgate Attack – Margit Cleveland Document Type: PDF File | Size: 2,242KB
• MSRA Conference 2014 – Big Data – Louis Otieno Document Type: PDF File | Size: 1,013KB
• MSRA Conference 2014 – Electronic Data Collection – Why Pay – Stephen Aloo Document Type: PDF File | Size: 1,417KB
• MSRA Conference 2014 – Eye Tracking Research Technology – Ruth Kariuki Document Type: PDF File | Size: 2,453KB
• MSRA Conference 2014 – Futures of Technology in Africa – Jasper Grosskurth Document Type: PDF File | Size: 1,918KB
• MSRA Conference 2014 – Google Presentation – Joe Mucheru Document Type: PDF File | Size: 2,285KB
• MSRA Conference 2014 – Market research robots – Julia Wanderi & Nicholas Muraguri Document Type: PDF File | Size: 1,719KB
• MSRA Conference 2014 – Opportunities of NFC Technology in Research – Janet, Daniel, Robert Document Type: PDF File | Size: 1,032KB
• MSRA Conference 2014 – Research through the eyes of technology – Michael Omondi Document Type: PDF File | Size: 2,161KB
• MSRA Conference 2014 – SMS messaging technology to improve health outcomes – David Ojakaa Document Type: PDF File | Size: 98KB
• MSRA Conference 2014 – Technology in Research – Amolo Ng’weno Document Type: PDF File | Size: 987KB
• MSRA Conference 2014 – Technology in Communication Research – Charles Okanya Document Type: PDF File | Size: 888KB

• Another Use For Your Cell Phone By Jane Delorie Document Type: PDF File | Size: 1,894KB
• Application of Neuroscience in Print Testing By Mary Kemunto Document Type: PDF File | Size: 3,604KB »
• Changes in Civil Society Research By Walter Nyabundi Document Type: PDF File | Size: 127KB
• Citizen Journalism in Shaping Media Consumption By Shaban Muhadia Document Type: PDF File | Size: 191KB
• Conference Presentation 2013 By Timothy Chege Document Type: PDF File | Size: 1,091KB
• Customer Satisfaction in Retail by Julius Maoga Document Type: PDF File | Size: 152KB
• Effects of Technology to Market Research Trends and Consumers by James Macharia Kimani Document Type: PDF File | Size: 251KB
• Innovations in Agricuture – Implementation and Research by Geoffrey Kimani Document Type: PDF File | Size: 1,807KB
• Media Monitoring in the New Age By Tom Mzungu Document Type: PDF File | Size: 2,140KB
• Mobile Phone usage at the BoP by Angela Crandall and Jasper Grosskurth Document Type: PDF File | Size: 4,801KB
• MSRA 2013 – ESOMAR Industry Report By Margit Cleveland Document Type: PDF File | Size: 1,563KB
• MSRA 2013 POST CONFERENCE REPORT Document Type: PDF File | Size: 2,706KB
• New Trends in Qualitative Research Methodology By Ruth Kariuki Document Type: PDF File | Size: 1,170KB
• Technology – The Driver of Market Research by Daniel Ogechi and Jane Ragui Document Type: PDF File | Size: 120KB
• The GfK Verein Interviewer Accreditation Project Kenya by Jacqueline Kamau Document Type: PDF File | Size: 657KB

• MSRA Conference 2012 – Application of CPD Points by Boniface Ngahu Document Type: PDF File | Size: 365KB
• MSRA Conference 2012 – Kenya Vision 2030 and Market & Social Research Presentation by Mugo Kibati Document Type: PDF File | Size: 5,226KB
• MSRA Conference 2012 – Media Monitoring: Lessons to be learnt by Ibrahim Nganga Document Type: PDF File | Size: 1,328KB
• MSRA Conference 2012 – Push and Pull Mobile Technology by Erastus Thoronjo Document Type: PDF File | Size: 424KB
• MSRA Conference 2012 – The Influence of Social Media on Information Flow by Eubert Espira Document Type: PDF File | Size: 1,469KB
• MSRA Conference 2012 – The Next Genetic Component by Michael Kagali & Charles Wanga Document Type: PDF File | Size: 1,588KB
• MSRA Conference 2012 – The Rise and Rise of the Teen Consumer by Deborah SambuDocument Type: PDF File | Size: 248KB | abstract

• ESOMAR Overview – Roger Steadman Document Type: PDF File | Size: 340KB
• MSRA Conference 2011 – Africa High Definition By Anna Ndungu Document Type: PDF File | Size: 84KB
• MSRA Conference 2011 – Financial Opportunities in Africa – Richard Wahiu and Hilda Kiritu Document Type: PDF File | Size: 1,160KB
• MSRA Conference 2011 – Successful factors for innovation and new product development in Africa – Barry Nyaundi Document Type: PDF File | Size: 1,073KB
• MSRA Conference 2011 – Targeting the Youth in Africa – Samuel Muthoka Document Type: PDF File | Size: 2,989KB
• MSRA Conference 2011 – The World Future Frontier – Chris Karumba and Enock Wandera Document Type: PDF File | Size: 540KB
• MSRA Conference 2011 – The Narrowing Digital Divide – Faith Oneya and Christine Gitau Document Type: PDF File | Size: 4,386KB
• MSRA March 2011 – Africa Rising – Bharat Thakrar Document Type: PDF File | Size: 3,192KB
• MSRA March 2011 – Introduction – Roger Steadman Document Type: PDF File | Size: 534KB
• MSRA March 2011 – What is going on in Africa – David Ndii Document Type: PDF File | Size: 778KB

• MSRA Conference – Unmasking the African Lifestyle – Jaime Laia Document Type: PDF File | Size: 91KB
• MSRA Conference – Gender Based Marketing – Reuben Gathemia Document Type: PDF File | Size: 86KB
• MSRA Conference – Inflation in West Africa – Jean Claude Dicka Document Type: PDF File | Size: 250KB
• MSRA Conference – Kenya Digital Life 2010 – Kahiga Wachira Document Type: PDF File | Size: 279KB
• MSRA Conference – POLLING – Maggie Ireri and Tom Wolf Document Type: PDF File | Size: 121KB
• MSRA Conference – Coping with Inflation – Deborah Sambu Document Type: PDF File | Size: 223KB

• Bottom Of The PyramidDocument Type: PDF File | Size: 91KB
• Learnings From Retail TrackerDocument Type: PDF File | Size: 55KB
• Media Consumption HabitsDocument Type: PDF File | Size: 246KB
• The Impact Of Mobile TelephonyDocument Type: PDF File | Size: 176KB
• Throwing Light On The African ConsumerDocument Type: PDF File | Size: 334KB

• MSRA CONFERENCE CALL FOR PAPERS 2013Document Type: PDF File | Size: 298KB
• MSRA CONFERENCE CALL FOR PAPERS 2014Document Type: PDF File | Size: 298KB
• MSRA CONFERENCE SPEAKER’S MANUAL 2014Document Type: PDF File | Size: 661KB
• MSRA CONFERENCE CALL FOR PAPERS 2016Document Type: PDF File | Size: 581KB
• MSRA CONFERENCE SPEAKER’S MANUAL 2016Document Type: PDF File | Size: 340KB
• MSRA CONFERENCE SPEAKERS MANUAL 2010Document Type: PDF File | Size: 182KB
• MSRA CONFERENCE SPEAKERS MANUAL 2011Document Type: PDF File | Size: 173KB
• MSRA CONFERENCE SPEAKERS MANUAL 2013Document Type: PDF File | Size: 190KB

• Branding, Research Methods & the Youth – a Safaricom Experience – by Victor Ikawa (pdf, 29 pages, 1.8MB)
• Dawn of the Prosumer – by Irene Opondo (pdf, 14 pages, 1.7MB)
• Media in Kenya: The Rise of the Connected Consumer – by Akinyi Okulo & Njeri Wangarĩ (pdf, 24 pages, 2.5MB)
• The Connected Consumer: The Telco Perspective – by Stellah Nyagah (pdf, 9 pages, 3.2MB)
• The Maturing Kenyan Consumer: Consumer Trends Expected Effects on Data Collection Rewards – by Harman Johar (pdf, 13 pages, 669KB)
• Trust in a Digital World: Treading the fine line between data driven marketing and stalking – by Dan Oseman (pdf, 14 pages, 1.7MB)
• Understanding Shifting Consumer Priorities in the Banking Industry – by Ernest-Kirui (pdf, 22 pages, 1.8MB)
• Understanding the Generational Drift – by Pauline Mumbi (pdf, 17 pages, 1.4MB)
• Understanding the Shifting Consumer Priorities: The “Nganya” Culture – by Janet Ragui (pdf, 18 pages, 3.7MB)
• What is the Kenyan (African) Urban Woman up to? – by Milcah Asamba-Roimen (pdf, 18 pages, 1.5MB)
• Why Big Brands are Losing Market Share? – by Sergey-Sheykhetov (pdf, 14 pages, 1.7MB)

• Guest Speaker: Nikki Germany – Copia Kenya Ltd. (pdf, 54 pages, 59.4MB)
• Guest Speaker: Junnie Wangari – Bidco Africa (pdf, 7 pages, 1.3MB)
• Guest Speaker: George Bodo – ECO Bank (pdf, 13 pages, 331KB)
• Session 1, Presentation 1: Fortune at the Bottom – by Soumya Osato (pdf, 27 pages, 2.7MB)
• Session 1, Presentation 2: Understanding BoP – by Paul Omedi (pdf, 18 pages, 2MB)
• Session 1, Presentation 3: The Hidden Power of the BoP – by Irene Opondo (pdf, 25 pages, 3MB)
• Session 1, Presentation 4: BOP Betting Consumer – by John Joy (pdf, 28 pages, 2.2MB)
• Session 2, Presentation 1: Consumer Wallet – by Cynthia Samuel (pdf, 25 pages, 2.7MB)
• Session 2, Presentation 2: Where the Hustle is in Kenya – Dalberg Research (pdf, 13 pages, 1.5MB)
• Session 2, Presentation 3: A Case of Digital Credit – by IPSOS Kenya (pdf, 23 pages, 1.4MB)
• Session 3, Presentation 1: Behavioral Economics & the Role of Culture (pdf, 64 pages, 2.9MB)
• Session 3, Presentation 2: Global Customer Segmentation – Fanuel Otieno & Nial Saville (pdf,  21pages, 4.8MB)

Tweet MSRA Conference Papers to your followers:

Get to know #MarketingResearch & #SocialResearch in #Africa via #MSRA CONFERENCE PAPERS. #Kenya #Business #Economy.

Click to Tweet

Articles tagged as Conference Papers:

Branding, Research Methods & the Youth – a Safaricom ExperienceThe Telco Perspective: The Connected ConsumerUnderstanding the Shifting Consumer Priorities: The “Nganya” CultureMSRA 2017 Conference PapersQuality Research EthicsWhither Qualitative Research?

More Info:

• View all articles tagged as Conference Papers:https://msra.africa/tag/conference-papers/
• View all articles in MSRA database:https://msra.africa/articles/
• Return to: Knowledge Centre (Resources | Industry Survey | Newsletter | Training)
• Contact MSRA