Marketing & Social Research Association - MSRA

Bowling Night
2024-03-28 16:00 - 22:30 (Europe/Moscow) | Pins Entertainment, Sarit Center, Westlands, Nairobi, Nairobi, Kenya
On March 28th, 2024, we held a bowling tournament at Pins Entertainment, Sarit Centre. It was an enjoyable event, fostering connections and friendly competition on the lanes. We had a great time and were glad to see everyone who attended. Thank you for being a part of it!
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MSRA Basic Research Training
2024-06-25 - 2024-06-27 | Nairobi
The MSRA Basic Research Training Workshop will provide a comprehensive overview of research fundamentals for participants. Beginning with an introduction to the field of research and important ethical considerations, participants will learn about different types of research, including social, business, quantitative, and qualitative methodologies. The training will cover the potential impact research can have as well as the full research process from start to finish. There will also be an interactive group exercise that allows participants to apply the concepts learned. By the end of the training, attendees will have a solid foundation in research principles and be better prepared to conduct high-quality, impactful research studies.
Certificates will be awarded.

Ethics in AI: Balancing Innovation and Ethical Responsibility
2024-10-03 11:00 - 12:00 | Nairobi
In this session, we explored:

Ethical challenges AI poses in research, including privacy, data ownership, and informed consent.
Potential biases in AI algorithms and how to mitigate them for fair research practices.
The importance of transparency and accountability in AI-driven research.
Global best practices and actionable frameworks for ethical AI use in marketing and social research.
The role of cross-sector collaboration in promoting ethical AI.

MSRA Bowling Night - Nov 2024
2024-11-29 16:00 - 22:00 | Pins Entertainment, Sarit Center, Westlands, Nairobi, Nairobi, Kenya
Get ready to roll! MSRA Bowling is back, and this time it’s going to be HUGE!
Gather your crew of 8 players for just Ksh 25,000 (members) or Ksh 27,000 (non-members) and let the fun begin! It’s FREE for cheering squads and fans! Let’s make this a competition to remember!
Contact us on 0719 769 016 or info@msra.africa for booking or clarifications

MSRA Conference 2025
2025-08-28 07:30 - 18:00 | Glee Hotel, Glee Hotel, Nairobi, Nairobi, Kenya
The 2025 MSRA Conference will focus on the theme “Gen AI, Disruptor or Accelerator?” ​ which explores the dual nature of Generative Artificial Intelligence (Gen AI) and its potential to challenge and enhance current practices across various sectors. ​ Gen AI encompasses technologies that can autonomously create content, solve complex problems, and simulate human-like understanding. ​ The conference aims to delve into the ethical considerations and disruptions that Gen AI may cause in data integrity, job roles, and privacy. ​ Additionally, the conference will explore the impact of AI on the generation growing up with technology, shaping their expectations, behaviors, and values. ​ By addressing both technological advancements and generational shifts, the conference aims to navigate these emerging trends wisely and leverage AI’s potential while adapting to the changes it fosters. ​

Members – KES 12,000
Non-members – KES 15,000

Payment details:

Paybill 637894
A/C Your name & organisation

NCBA Bank A/C No
1544180101
Westlands The Mall
